Time to
reflect back on this adventure, all the way from day one.
Cuso
International (VSO’s Strategic Partner in Canada ; my placement has been facilitated
through them) has a wonderful woman with the exotic and beautiful name of
Nefertiti in its employ. Titi plays a
dual role for me: one, as the Corporate Partnerships Advisor, engaging with me
as the Randstad VSO Ambassador to promote and strengthen our partnership, and
two, as my trusted friend and volunteer advisor. I remember the day she very casually
mentioned an upcoming assignment in Indonesia ; she was not sure she
even wanted to tell me, if it was even something I would consid er. I’ll
never forget; she sprung it on me in the elevator on the way down after a
meeting at my office in Toronto . We had maybe 30 more seconds together before
she had to be at another meeting. Sly
girl; obviously I took the bait.
I trust
Titi’s instincts implicitly, so when I was contemplating coming back to Indonesia last
summer, and she gently but earnestly told me that “no two placements are the
same,” I took it to heart. My first
experience as a volunteer in Indonesia
was so positive that I took on the role of VSO Ambassador at Randstad and have
done my best to encourage others to embark on overseas volunteer placements to
end world poverty (I was the first, and am now the sixth Randstad Canada VSO
Volunteer). I’m generally an optimistic
person so I had hypothesized that my second placement and experience would be
just as positive. Different, but
positive.
I was
wrong. And I was right.
VSO
Indonesia has changed dramatically. It’s
still in the same office (for now; I learned yesterday that the villa VSO rents
as its office is to be demolished and rebuilt; VSO has to be out by July); it still
has some of the same staff (5 people that were with the organization in
2009 are still there); it’s still a development organization that believes
volunteering and skill-sharing is the most powerful tool to make a meaningful
and sustainable impact on development at the community level. That is where the similarities stop. Everything else is different: the strategy, the programs, the areas of the
country in which it works, the profile of the organization (11 volunteers
including me versus over 40 when I was here in 2009), and generally, just the
vibe in the office.
The goal
of my project was to research current Corporate Social Responsibility practices
among the multinational companies located in Jakarta , with a special emphasis on Employee
Volunteering (EV), and make recommendations to VSO in order to fine-tune its
corporate engagement strategy. My
experience with EV is unique because I am both a Volunteer and I manage Randstad
Canada ’s
EV program with VSO. I can speak for
both sid es. Randstad’s partnership with VSO is world-class. Replicating it - long-term, community-based, participative volunteering - was my
understanding of what VSO wanted to achieve with its corporate engagement
strategy. Alas, no. In Indonesia ,
that is Pie in the Sky thinking!
Most EV
programs in Indonesia
are glorified photo-ops: tree planting,
painting schools, donating books to orphanages.
Don’t misunderstand; there is nothing wrong with those things, but the
impact is limited at best. I attended a
CSR Conference in Jakarta
last week, and one of the speakers said
something very powerful. The
headmistress of a school in Yogyakarta , site
of a devastating earthquake in 2006, was the recipient of many typical volunteer initiatives from local companies: renovation of classrooms, painting,
book drives. So many local companies
wanted to help that they were falling over each other. When asked about the real impact of
the efforts paid to her school, she
said , “the only impact is that I no
longer know from one week to the next what colour the school is going to
be.” Imagine if the companies that put
all this effort and expense into her school had simply asked her or her
students what they actually needed, they may have been able to really make a
meaningful difference in the lives of those children.
There was
no way that any EV program in Jakarta
was going to be like Randstad’s. It was
all a joke; no impact, no results, no measurement. I have been reading over my meeting notes and
can actually see the sarcastic tone of my writing! I had become jaded. I did n’t
feel very good about EV in Indonesia ,
or about VSO’s strategy. I no longer
recognized VSO. I was deeply saddened. So I told the Country
Director, Mike, about how I was feeling – and he agreed.
I did n’t expect him to agree.
Interestingly,
what happened is that I got over myself – Mike’s valid ation
of what I was feeling gave me permission to recognize that no, there wasn’t
likely to be a Randstad-calibre partnership – but that did n’t
mean that there wasn’t still potential to encourage incremental improvement in
the EV programs that exist, and to encourage creation of programs where there
are none. I had forgotten rule number
one of volunteering for community development – manage your expectations.
VSO’s
proposed Corporate Engagement strategy (which is only a small part of its
overall strategy) will be to act as the authority on volunteering for
development in Indonesia – it does, after all, draw on over 45 years of
volunteer management experience in Indonesia.
VSO will consult with companies to review their EV programs, and provid e training on volunteer program management,
partner selection, community advocacy, and monitoring and evaluation. VSO will speak “corporate” lingo -
encouraging companies to ensure EV programs are aligned with business goals, no
longer a nuisance or an expense, but a strategic component of overall business
strategy. Through all this, VSO can not
only secure additional funding for its development projects, but can encourage
companies in Indonesia to really make small and incremental, but meaningful and
impactful, changes to the way they think about, and contribute to, development.
Which sounds like a win-win-win strategy to me.
Titi was
right, and amazingly, I had to learn the toughest lesson about volunteering all
over again. A three-month VSO assignment
is way too short to change the world. But
it’s enough time to encourage people to think about change, one tiny piece at a
time. And that’s what it’s all about.